RJ Pohjanheimo
RJ Pohjanheimo
Web
UX Research
WWF Luontolive
WWF's Luontolive is a live stream for observing wildlife in Finnish nature hosted by the World Wildlife Foundation.
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"I enjoy putting Luontolive on in the background and then tune in when something's happening"
"I enjoy putting Luontolive on in the background and then tune in when something's happening"
User interviews
Overview
We researched user behaviour exhibited by Luontolive’s users to uncover what motivations, attitudes, and behaviour change was associated with using the live stream page. In addition we investigated possible user experience improvements for future versions.
Client: WWF
Timeline: 3 months
Role: UX Researcher
Team: 2 Researchers
Tools: Google Meet, Sheets, Docs, Slides
Deliverables: User research report
Research process
Process
Content
Research Design
Me and my colleague (another researcher) met up with the client stakeholder to get a better understanding of the project and what the client wanted to achieve with the research project. The client was primarily interested in how their users use the service and what could be done to retain more of them. Based on the client's wishes, we designed a user study which combined a survey with qualitative user interviews.
1
Research Design
Me and my colleague (another researcher) met up with the client stakeholder to get a better understanding of the project and what the client wanted to achieve with the research project. The client was primarily interested in how their users use the service and what could be done to retain more of them. Based on the client's wishes, we designed a user study which combined a survey with qualitative user interviews.
1
Research Design
Me and my colleague (another researcher) met up with the client stakeholder to get a better understanding of the project and what the client wanted to achieve with the research project. The client was primarily interested in how their users use the service and what could be done to retain more of them. Based on the client's wishes, we designed a user study which combined a survey with qualitative user interviews.
1
Survey
We recruited a diverse sample of participants from the client's mailing list. The mailing list consisted of people interested in WWF and what the organisation was doing. In our sample we included a wide age group from 18 to 50 and above to hear diverse perspectives on how the users use the Luontolive service. Once responses started coming in, we arranged remote interviews where the users would use the Luontolive service and share their thoughts.
2
Survey
We recruited a diverse sample of participants from the client's mailing list. The mailing list consisted of people interested in WWF and what the organisation was doing. In our sample we included a wide age group from 18 to 50 and above to hear diverse perspectives on how the users use the Luontolive service. Once responses started coming in, we arranged remote interviews where the users would use the Luontolive service and share their thoughts.
2
Survey
We recruited a diverse sample of participants from the client's mailing list. The mailing list consisted of people interested in WWF and what the organisation was doing. In our sample we included a wide age group from 18 to 50 and above to hear diverse perspectives on how the users use the Luontolive service. Once responses started coming in, we arranged remote interviews where the users would use the Luontolive service and share their thoughts.
2
Think Aloud Interviews
We recruited a diverse sample of participants from the client's mailing list. The mailing list consisted of people interested in WWF and what the organisation was doing. In our sample we included a wide age group from 18 to 50 and above to hear diverse perspectives on how the users use the Luontolive service. Once responses started coming in, we arranged remote interviews where the users would use the Luontolive service and share their thoughts. We wrote a detailed script how we wanted to conduct the interviews. The script consisted of informed consent, background questions, procedure explanation, the think aloud section itself, and closing questions. Me and my colleague would both attend the interviews with one interviewing and the other observing and taking notes. We would take turns the roles. The interviews took place online with screen recording enabled.
3
Think Aloud Interviews
We recruited a diverse sample of participants from the client's mailing list. The mailing list consisted of people interested in WWF and what the organisation was doing. In our sample we included a wide age group from 18 to 50 and above to hear diverse perspectives on how the users use the Luontolive service. Once responses started coming in, we arranged remote interviews where the users would use the Luontolive service and share their thoughts. We wrote a detailed script how we wanted to conduct the interviews. The script consisted of informed consent, background questions, procedure explanation, the think aloud section itself, and closing questions. Me and my colleague would both attend the interviews with one interviewing and the other observing and taking notes. We would take turns the roles. The interviews took place online with screen recording enabled.
3
Think Aloud Interviews
We recruited a diverse sample of participants from the client's mailing list. The mailing list consisted of people interested in WWF and what the organisation was doing. In our sample we included a wide age group from 18 to 50 and above to hear diverse perspectives on how the users use the Luontolive service. Once responses started coming in, we arranged remote interviews where the users would use the Luontolive service and share their thoughts. We wrote a detailed script how we wanted to conduct the interviews. The script consisted of informed consent, background questions, procedure explanation, the think aloud section itself, and closing questions. Me and my colleague would both attend the interviews with one interviewing and the other observing and taking notes. We would take turns the roles. The interviews took place online with screen recording enabled.
3
Analysis and Results
Our findings painted a diverse picture of the Luontolive user base. Users varied widely in their age groups and backgrounds. Many liked to use it as background entertainment, as an alternative to TV. What everyone had in common was the delight the service would bring when animals would make their appearance and people reported a general attitude improvement towards nature preservation when using the service. Suggestions for improvement included alerts and notifications for when something is happening, as well as ways to learn more. The client was happy about the thorough insights we could provide and use the data we provided for their service development.
4
Analysis and Results
Our findings painted a diverse picture of the Luontolive user base. Users varied widely in their age groups and backgrounds. Many liked to use it as background entertainment, as an alternative to TV. What everyone had in common was the delight the service would bring when animals would make their appearance and people reported a general attitude improvement towards nature preservation when using the service. Suggestions for improvement included alerts and notifications for when something is happening, as well as ways to learn more. The client was happy about the thorough insights we could provide and use the data we provided for their service development.
4
Analysis and Results
Our findings painted a diverse picture of the Luontolive user base. Users varied widely in their age groups and backgrounds. Many liked to use it as background entertainment, as an alternative to TV. What everyone had in common was the delight the service would bring when animals would make their appearance and people reported a general attitude improvement towards nature preservation when using the service. Suggestions for improvement included alerts and notifications for when something is happening, as well as ways to learn more. The client was happy about the thorough insights we could provide and use the data we provided for their service development.
4