WWF's Luontolive is a live stream for observing wildlife in Finnish nature hosted by the World Wildlife Foundation. We researched user behaviour exhibited by Luontolive’s users to uncover what motivations, attitudes, and behaviour change was associated with using the live stream page. In addition we investigated possible user experience improvements for future versions.

We discovered that many users used Luontolive as light background entertainment and that it had changed their attitudes towards wildlife preservation in a positive way. For user experience, we discovered that adding sound to all streams was one of the most desired new features.