About
My name is Ray Joonatan Pohjanheimo
I lead teams and get hands-on when necessary. A self-starter, founder of multiple businesses, an academically trained researcher, a designer, and a developer (when needed). I tackle problems analytically and creatively, boldly adopt new tools and techniques, iterate fast, and take feedback to the heart.
I enjoy overseeing and partaking in the entire product development process, which is reflected on the projects where I've taken several roles. I'm a triple master in Human-Computer Interaction Design, Innovation and Entrepreneurship, and Psychology, a Co-Founder and CEO of Ameliate, and a Senior UX Designer at Eficode.
Numbers
3
Master of Science degrees
12
Years of work experience
25+
Happy clients
Core Competencies
Extended Reality
AR & VR
Studying at Université Paris-Sud allowed me to indulge in the most cutting edge knowledge and technology for mixed reality where I learned how to design and build XR apps. After that, I co-founded a company to develop psychological VR apps and in my free time I build music videos and mini-games for VR.
I develop VR apps for Oculus and AR for Android using Unity.
Classic Interfaces
Desktop, Mobile & Web
Visual arts, technology, and psychology have all been an integral part of my entire life, hence my keen interest towards UI and UX. My first touch to the field came in 2015 during my minor differentiation in Media Technology after which I started drawing my own interfaces. Since then I've developed and mastered my skills through employment and further graduate studies in HCID.
My favourite tools for design are Figma, Midjourney, ChatGPT, Canva, Photopea, and Photoshop.
Graphic and Product Design
Concepts, Logos, Prints and Physical Prototypes
Before interface design, I worked in marketing. I created visuals for social media at Mash and HousingAnywhere, and a variety of print designs at the English Activities Committee of my study association and a charity organisation.
I've also made logo and cover art designs for my musical pursuits and run a side-business selling designs on RedBubble.
Spotlight
Selection of my proudest and/or most comprehensive projects.
Ameliate (Web App, VR App, and website)
2018-
I built a web-based SaaS app to provide accessible self-administered Cognitive-Behavioural Therapy (CBT) for individuals. I later founded a start-up on this idea and built a gamified VR app for the same purpose. The product featured self-reporting and analysis of distressing events, mood calculation, analytics, and a feature to send the data to the user's appointed therapist.
Wireframe Prototype
How would the user go through the steps?
Ideation
Could a self-administered software-based CBT solution help people?
Research
What components of CBT could be viably implemented to an application?
Diary Study
Does the prototype help the user in their daily life?
Think Aloud
What does the user think while using the application?
Interview
What does the user think of the product?
Visual Design
Make it more aesthetically pleasing.
Private Beta
What other improvements can be made?
Public Release
... and continuous development. Nothing is ever perfect.
